Now is a mobile application design that allows users to remove the frustration of not knowing what to do when traveling. The user inputs their feelings at a current moment and an activity they're interested in, which will populate events for the user with additional features such as inviting friends and getting directions.
Project Summary: This was a group project created during a User Experience Immersion class taught by General Assembly. I worked with a team to go through the UX design process (including competitive research, interviews, user personas/scenarios, flows, paper prototyping, user testing, interactive prototyping, wireframes, and visual design).
I collaborated with four other designers to design a travel itinerary mobile application. We wanted to help people who have trouble finding things to do while traveling. The application is targeted towards the spontaneous traveler and allows him/her the ability to choose their next trending activity in the moment. We started the process by looking at current travel applications, such as Trekd.
Carly, 19, Just graduated High School in NYC
User Story: Carly is a teenager and a recent high school graduate. Carly has been saving up for a backpacking trip to South America. She has enough money for a full month of travel, and has not had much time to plan things she is going to do. Her only plans are to meet up with friends in specific locations. While there, she will have time by herself and wants to find other activities to do alone She picks up new technologies quickly and is impatient when technology doesn’t work instantly. She downloads new apps daily and is prone to quickly losing interest.
User Scenario: Before heading off to college, Carly has decided to take a vacation to New York City. She is staying with a friend from High School who has already moved there for work. She has never been before, and is relying on her friend to tell her where to go. However, her friend will be working most of the time, so she has a lot of time to explore by herself. The first night, Carly is invited to go to a bar through Facebook. Her new friend Mike sent her a notification through the Now App.
“I don’t know what is going to happen when I travel, but I hope I will meet cool people and have fun !”
Mike, 24, Journalist in NYC
User Story: Mike is a single, well traveled journalist. He quickly makes friends and is heavily influenced by others opinions. He prefers social activities that are active and adventurous, like surfing or jamming with other musicians. He has a small travel budget, so he relies on locals to lead him to great cheap food, transportation, and activities.
User Scenario: Mike traveled to NYC to see a Red Hot Chilli Peppers concert. After the concert, he decided to use the Now app to find a place to go in the area. He specifies that he is feeling energetic and wants to visit a bar. After viewing a few options he selects the Summit Bar, and invites his new friend Carly to come along through the share feature. He also adds the event to his phone’s calendar and uses the map feature to find the bar. While he waits for Carly, he scrolls through his Wishlist and takes another look at a future Red Hot Chilli Peppers concert nearby.
"I hate planning, so I rely on recommendations from locals!"
Our team split up and each went around the school building to ask strangers for a quick interview. Prior to that, we wrote broad, open-ended questions about travel experiences and budget. We made sure to interview a range of people. Initially we wanted to create an app based on budget, but shortly after the interviews, we learned that it wasn't budgeting that was a problem, but rather finding activities to do.
What we learned through interviews:
1. Travelers rely on their friends, local folks, and trustworthy publications to plan their trip
2. Travelers plan their trips around specific activities and/or events, such as visiting friends or weddings
3. Travelers prefer local activities over touristy/popular areas
4. Travelers tended to change their itinerary based on how they feel in the moment.
After many user flow sketching, we simplified our user flows to illustrate a simple interaction for our users. We limited our screens to Home, Picking an Activity, Receiving Confirmation, and Viewing Map. Each of our team members sketched our own version of what we though the paper wireframes should be for quick prototyping. We got back together and picked the best ones.
We decided to create a full interactive prototype in Balsamiq, which provided a higher fidelity prototype for additional user testing.
Next steps involves more testing to gain better insights as well as develop more visual comps.